Software

Hacking elections with data

[cross-post from Medium] Cambridge Analytica basically used customer segmentation and targeting: standard advertising stuff (and some cynicism about that: iirc one of the other campaigns ditched them) that will probably become standard for campaigns if it hasn’t already (full disclosure: am helping out on a campaign). Cool (if unethical) use of surveys as probes though. Get the feeling they didn’t do as much as they could have done, but that was enough. Not sure how I feel about gaming elections right now: part of me says bad, another part that it’s politics as normal, just scaled and personalised. Meanwhile, on the Democratic side, big data seems to be a problem. We need to fix this. So repeat after me “big data is not data science”. Get the data, study the data, but understand that exploring data is just part of the arc between questions and storytelling, that humans are complex…

Software

Bursting the right bubbles

[cross-post from Medium] First, understand the bubble It’s hard to argue with people if you don’t know where they’re coming from. One way is to ask: engage with people who are vehemently disagreeing with you, find out more about them as people, about their environments and motives. Which definitely should be done, but it also helps to do some background reading… The Guardian’s started in on this: a round-up of 5 non-liberal articles every week, complete with backgrounder on each author and why the article is important. It doesn’t hurt that some of these authors are friends of friends and therefore maybe approachable with some questions. It’s also worth checking out things like BlueFeed RedFeed. I’ve taken some flack lately for trying to understand Trump supporters. I’m slowly coming round to amending that to trying to understand Trump voters — especially the ones who voted with their noses held. Us vs Them…

Software

Fake News Isn’t About Truth, It’s About Gaming Belief Systems

[cross-post from Medium] Thinking about #fakenews. Starting with “what is it”. * We’re not dealing with truth here: we’re dealing with gaming belief systems. That’s what fake news does (well, one of the things; another thing it does is make money from people reading it), and just correcting fake news is aiming at the wrong thing. Because… * Information leaves traces in our heads, even when we know what’s going on. If I jokingly tell you that I’ve crashed your car, then go ‘ha ha’, you know that I didn’t crash your car, but I’ve left a trace in your head that I’m an unsafe driver. The bigger the surprise of the thing you initially believe, the bigger the trace it leaves (this is why I never make jokes like that). * That’s important because #fakenews isn’t about the thing that’s being said. It’s about the things that are being…

Software

The Internet is made of beliefs

[cross-post from Medium] “Most people don’t have the time or headspace to handle IW: we’re going to need to tool up. Is not much, but I’m talking next month on belief, and how some of the pre-big-data AI tools and verification methods we used in mapping could be useful in this new (for many) IW world… am hoping it sparks a few people to build stuff.” — me, whilst thoroughly lost somewhere in Harlem. Dammit. I’ve started talking about belief and information warfare, and my thoughts looked half-baked and now I’m going to have to follow through. I said we’d need to tool up to deal with the non-truths being presented, but that’s only a small part of the thought. So here are some other thoughts. 1) The internet is also made of beliefs. The internet is made of many things: pages and and comment boxes and ports and protocols and tubes…