Don’t neglect the simple things

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A lot of innovation is about showmanship. It’s not enough to have a great idea and develop it, to understand how it fits into the world and how to make money from it: you have to sell it. And one of the easiest ways to sell something is with simple, pretty demonstrations. If they can see it and play with it, then people (and by this I mean the people with the real money) are more likely to buy into it. And that includes innovations groups too: doing great things will not be as crucial to survival sometimes as being seen to do small but visible things. So today I did some small things, like linking all our company webmasters together. And a lot of people are happier for it.